"Selling Well: What Artists Can Learn from People's Intuitive Reactions to Famous Art" with Dan Hill
May 28th, 3-5 PM Online via Zoom (will receive meeting link upon registration)
FREE for DAI Members ($50 non-members)
What’s the actual experience people have when standing before a work of art, taking it in? Find out thanks to this unique guest lecture that will be of interest to practicing artists and photographers as well as the general public at large. Hill’s latest book is by far the largest study ever conducted that involves eye-tracking technology and art in order to learn where people precisely look, for how long, and in what order. By adding in facial coding, Hill also captures not only where people look but how they feel about what they’re seeing. Hill’s lecture will address five key insights of value not only to practitioners of art, but also to anybody in the art business (like gallery owners). Insights to be shared from the largest study ever done involving eye tracking and art:
- Why contemporary art beat out modern and old masters for the most engagement
- What kind of titles artists should consider giving their art works to drive enthusiasm
- What kind of themes/subject matter study participants preferred (and why)
- Tips on how to stage gallery exhibits for optimal impact
- Facial expressions you should detect to help overcome buyer hesitancy
Dan Hill, Ph.D., has given lectures in over 25 countries. Besides front-page coverage in The New York Times, Hill’s other media coverage includes TV appearances on ABC’s “Good Morning, America,” NBC’s “The Today Show,” CNN, Fox, and MSNBC.
Sponsored by: DSACF Morgan Fund
This unique series of seminars will set you on course for building your business, selling what you create vs creating for a market, writing for grants and websites, and photographing your work for proposals and websites. Watch the website and your email for upcoming Professional Development classes.